I worked with Robert as a colleague at Carlson and was delighted to learn that he was offering services as an independent consultant. We are on our second project together and I truly appreciate the combination of HR/OD knowledge, process discipline, and value for the money that Robert brings to every engagement.
~ Angela Hornsby, VP Human Resources
Applebee's is a nation-wide casual dining chain owned by DineEquity. Sicora created a unified leadership brand across the DineEquity enterprise, to include both Applebee's and iHop.
Sicora determined that Applebee's needed solutions for:
In order to reach Applebee's branding goals, Sicora led a series of leadership and staff interviews and focus groups. Using the data from these interviews and focus groups, Sicora then utilized the Lominger technology and card sort to identify the leadership brand necessary to drive the strategy and culture for the organization.